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Is consistency overrated?
It turns out, I took a break from blogging while I’ve been testing Keepin’ it REAL in the Age of AI. I wasn’t sure how much I would blog...

Ariana Friedlander
May 22, 20243 min read
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The Feeling that Must Not be Named
As a parent, I recall distinctly the moment my child started to feel shame because she suddenly avoided making eye contact with me. That...

Ariana Friedlander
Mar 20, 20242 min read
17 views
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Why Self-Advocacy is so Hard
A friend of mine's three year old daughter came into her bedroom in the middle of the night because she couldn't breath. They rushed her...

Ariana Friedlander
Jan 31, 20243 min read
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Reframing Feast or Famine
"It's feast or famine." A colleague explained to me years ago when I started my business. This metaphor has remained common place in the...

Ariana Friedlander
Nov 29, 20233 min read
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The stories, they are a-changin
I grew up on the Charlie Brown version of Thanksgiving. There was a huge feast between the Pilgrims and Native Americans celebrating the...

Ariana Friedlander
Nov 22, 20233 min read
17 views
2 comments


You are not alone
Seven years ago this month, my first book was released. When I wrote A Misfit Entrepreneur's Guide to Building a Business Your Way, I...

Ariana Friedlander
Nov 15, 20235 min read
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A story with all the feels
Whenever I struggle to write or work one of my go-to thoughts has been, "I'm just not inspired." It's like I've been asked if I want some...

Ariana Friedlander
Mar 15, 20233 min read
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Changing your mind vs. refining your thinking
When I was in the midst of my cancer journey I found I would easily change my mind. One minute I was sure I should use alternative...

Ariana Friedlander
Sep 27, 20223 min read
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Introducing the Wolfpack Brain
I have quickly learned that third grade is often the year kids start to struggle with cliques at school. And it can lead to a lot of...

Ariana Friedlander
Sep 20, 20226 min read
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The benefit of meaningful support
When I was in college, I went with a group of friends into town. A girlfriend and I were getting piercings. My friend had her lip pierced...

Ariana Friedlander
Apr 12, 20224 min read
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Marie Roker-Jones on decoupling from hustle culture and embracing the beauty in vulnerability
Marie Roker-Jones had a successful career in the non-profit sector before stepping into the world of entrepreneurship. Like many...

Ariana Friedlander
Mar 3, 20224 min read
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Peter DiMuro, To be an artist is to be an entrepreneur and community builder
Peter DiMuro is "a career long artist." Like most artists, Peter dons many different hats, "I've been making a living by either...

Ariana Friedlander
Feb 24, 20224 min read
19 views
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Can't stop procrastinating? Try this...
There are certain things I procrastinate on. When I finally get around to doing the work I realize the reason I put it off in the first...

Ariana Friedlander
Feb 8, 20224 min read
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Uncomfortable but Safe
Climbing the pole for the high ropes course, my palms were sweaty. I paused a few rungs up, took some deep breaths to steady my nerves...

Ariana Friedlander
Feb 1, 20225 min read
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This I Believe...
I believe everything can be put into perspective by looking up at the sky. As a kid, I loved sitting in the hammock on summer nights...

Ariana Friedlander
Jan 25, 20222 min read
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Opening the Jar
It happened again. Despite my many attempts, I couldn't get the lid off the jar. So I asked my husband to help. He pops the jar open in...

Ariana Friedlander
Jan 13, 20223 min read
19 views
2 comments


The struggle is real, in fact, it's normal
Over the last 10 years, I've interviewed hundreds of leaders. I kept hearing similar themes among interviewees. They had a mission to...

Ariana Friedlander
Dec 23, 20214 min read
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Cynthia Eichler - Shake up the Etch a Sketch, Stand in the gap & Find the right people
Cynthia Eichler didn't follow a traditional career path, starting in a corporation and working her way up. In fact, she didn't even work...

Ariana Friedlander
Nov 5, 20212 min read
51 views
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"What if you found a better messenger?"
I was talking with a friend recently who's been in a dark place. She's been plagued with a lot of self-doubt and feelings of...

Ariana Friedlander
Oct 12, 20214 min read
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It's DIY not DIAY
A half-finished set of curtains hung over the window at my parent's house for over 10 years. I started them when we moved there. I was 16...

Ariana Friedlander
Oct 5, 20213 min read
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