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14 years ago this month...

 

Fourteen years ago this month, I resigned from my job to start Rosabella Consulting. I actually dreamt about giving notice and could read my letter of resignation in my dream. It said, as things stand now, it is time for me to move on.

 

From my first business photoshoot 14 years ago
From my first business photoshoot 14 years ago

I had given and had received all I could in that job and in that business. That there was nothing more—no more opportunities for growth, no pathways for advancement. I'd been ready for a new challenge for a while. And rather than wait for someone to anoint me with a new job, I transitioned full-time into my business.

 

The tricky thing was, I knew before I left my job that the original service I was planning to sell was a bust. So I launched Rosabella Consulting mid-pivot—evolving and adapting from day one. And now, 14 years later, I find myself still evolving, still adapting, still taking strides to meet the moment with integrity.


Change Is Expansive

The last few years have brought seismic shifts in the marketplace.

 

One of the ripple effects of COVID has been a surge of people choosing to leave misaligned jobs and strike out on their own. Suddenly, there are far more coaches and consultants offering services similar to mine. And that’s a good thing—it means people are seeking deeper, more human-centered support.

 

It also means I need to sharpen my focus, clarify my unique value, and embrace the next phase of my evolution.

 

But the change hasn’t just been out there. My capacities, interests, and areas of expertise have also grown. I’ve changed. My clients’ needs have changed. The world keeps shifting. And yet—what remains constant is my commitment to showing up with integrity, curiosity, and care.

 

That kind of growth? It’s not always glamorous. It’s messy, uncertain, and often exhausting. But it’s also rich, meaningful, and aligned with what I believe leadership should be about: showing up, staying real, and finding your footing to keep moving forward, especially in unfamiliar terrain.


The Yellow Rose is Constant

There have been many iterations in my business over the last 14 years. Some things have remained the same at Rosabella Consulting since the very beginning.

 

Our logo is a yellow rose—chosen intentionally to symbolize friendship. It’s a tribute to my grandmother, Rose Puzzutelli, whose legacy continues to guide our work.

 

Embodying friendship in business means being dependable. Being real. Being someone you can count on not just for answers, but for honesty—even when the truth is hard. It means holding space for vulnerability with compassion, without judgment, and with deep care. And it means having fun, because life is meant to be enjoyed.

 

That’s the heart of Rosabella Consulting. It always has been. And it always will be.

 

And while yes, I need to earn a living (turns out hugs don’t pay my mortgage), I’ve never been interested in making money for its own sake. What has always fulfilled me most is supporting transformational growth, both individually and collectively. That’s what guides our work.

A Truth I Hesitated to Share

I almost didn’t include this part, but here it goes: For the last few years, I have been scared to announce new projects. I feared they wouldn’t live up to the hype. I’ve failed a lot. I’ve fumbled awkwardly. I’ve put things out into the world that didn’t land the way I hoped, and that was devastating.

 

But the struggle I've endured has informed where my business needs to go.

 

In 2017, I experienced complex trauma that completely upended my life and my work. Trauma was the reason I was so devastated by failure. It kept me stuck in a spin cycle of fear, negativity, and defensiveness. I couldn't internalize the well-meaning advice I kept receiving to grow my business, because that's what trauma does. It keeps us living in a default mode of self-protection that stalls growth.

 

We cannot afford to be stuck in our trauma responses and we cannot avoid our human nature. So here we are. Navigating profound uncertainty, and many people - especially those in helping roles - are feeling the weight of that without the support they need.

 

That’s why I believe now more than ever, leadership must be trauma-informed. It must be relational, resilient, rooted in reality, and ready to respond in ways that promote transformational growth individually and collectively. Because our pathway forward to thrive - it's together.


So, What’s Coming?

All of that's to say, some exciting developments are coming soon. You’ll see updates to our website, new tools, fresh offerings, and more clarity about how we’re positioned to serve in this beautiful, hectic, ever-changing world.

 

But more than that, what’s coming is a deeper embodiment of everything we’ve always stood for. A stronger voice for the kind of leadership that doesn’t shy away from complexity. A wider reach to buttress those who are holding so much for others. A commitment to be a catalyst, a convener, and a place of support for those navigating the messy middle.

 

Because no matter how wacky things might seem, there is a through line. And if you’re in a moment of uncertainty yourself, maybe this is your reminder: growth is hard, but it’s not hopeless. And you’re not alone.

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