Ariana FriedlanderJan 6, 20225 minThe Sitcom EffectLife is not like a sitcom, and yet it's so easy to get sucked into those worlds. The other week I was watching a Halloween episode of...
Ariana FriedlanderJan 4, 20223 minNew Year, New...I remember the first time I was cognizant of the New Year. It was 1989 and my parents let me stay up to watch the ball drop. In my mind,...
Ariana FriedlanderOct 5, 20213 minIt's DIY not DIAYA half-finished set of curtains hung over the window at my parent's house for over 10 years. I started them when we moved there. I was 16...
Ariana FriedlanderAug 31, 20212 minWhat you need is a resounding "YES!"I had a client, Trixy, who was opening a cheese shop. As part of her customer discovery process, Trixy stood outside of World Market and...