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8 Takeaways from the Art and Science of Building a Business

Writer's picture: Ariana FriedlanderAriana Friedlander

This month’s EntrepreNerds book discussion about the Art and Science of Building a Business was truly inspiring and grounding.  Eight of us gathered upstairs in the Old Firehouse Books staff lounge, one of the most historic buildings in Fort Collins.  We ranged in age from 20 something to 60 something; an eclectic sampling of EntrepreNerds that represented a variety of experiences and perspectives.  Despite our differences, we spoke openly about our fears, concerns, experiences and aspirations.

Per usual, the insights and take aways gleaned came from combining the readings with hearing about other people’s experiences.  There were 8 big take aways expressed and I am happy to share them with you.  So, regardless of wether or not you made the book discussion, enjoy applying these insights about the art and science of building a business.


Take a step back to gain focus and clarity before working on the what


Answer these questions first: Why are you in business?  How is your business structured?  How do you make money


Leverage business systems to document things that are in your head


Brainstorm and experiment with ways to find and connect with potential customers


Gather information systematically


Continuously evaluate where you are at and where you are going to inform doing


Define what is “done”


Ask for help to get unstuck

And the best quote from the discussion came from Jerry Thurber, “Consistency shouldn’t be, we do it their way all the time just because…we do it so we can evolve.”

Simmer on that one for a while!  Here are some journaling prompts to help you get started:


In what ways do the things that you do consistently help you learn and grow?


What are those things you keep doing, expecting different results but never getting?

The book discussion concluded with a little trivia…the first person to give the correct answer won a copy of Conversational Intelligence (C-IQ) thanks to the generosity of the Poudre River Public Library District!  We will be discussing C-IQ this fall!  Do you know the answer to our trivia question:

Who was the first person to popularize the term nerd?

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