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Why Self-Advocacy is so Hard
A friend of mine's three year old daughter came into her bedroom in the middle of the night because she couldn't breath. They rushed her...

Ariana Friedlander
Jan 31, 20243 min read
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You are not alone
Seven years ago this month, my first book was released. When I wrote A Misfit Entrepreneur's Guide to Building a Business Your Way, I...

Ariana Friedlander
Nov 15, 20235 min read
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The meaning behind it all
"I still struggle with rejection," a colleague confided in me recently. She was explaining a variety of career choices including why she...

Ariana Friedlander
Sep 28, 20234 min read
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Working around the Praise Paradox
In an effort to utilize more positive reinforcement as a parent, I'll compliment my child when I notice healthy behaviors. Unfortunately,...

Ariana Friedlander
Sep 7, 20234 min read
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You may feel uncomfortable and here's why that's a good thing
It had been five years since I've gone swimming in the ocean. When I went to the beach with my family for vacation this summer I forgot...

Ariana Friedlander
Aug 2, 20234 min read
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What if our brains were like old flip phones?
My friend gave her niece an old flip phone. Her niece wanted to stop feeling so addicted to her smart phone and opted to use a more basic...

Ariana Friedlander
Jul 26, 20235 min read
11 views
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The way we respond changes everything
A few months after I hired our new Executive Director, she called me, her tone somber. "I made a mistake," she admitted as she proceeded...

Ariana Friedlander
Jul 19, 20233 min read
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The thrill of going off strategy
A few years ago I was talking with a friend as she lamented about how difficult it was to keep her clients on strategy. She specializes...

Ariana Friedlander
Jul 13, 20233 min read
18 views
0 comments


Leadership Insights from cloud gazing
About six years ago, my daughter beckoned me to lay down in the grass and look at the clouds with her. “What do you see?” She excitedly...

Ariana Friedlander
Jun 7, 20232 min read
9 views
2 comments


Whack-A-Mole of the heart
In November 2021, I received the news that I had multiple suspicious masses on my mammogram. I remember sitting in my car feeling like...

Ariana Friedlander
May 31, 20232 min read
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The never-ending experiment
I recently met with a client that was feeling stuck...again. We worked together last year, which resulted in improved trust and...

Ariana Friedlander
May 17, 20232 min read
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4 reasons to avoid transformational conversations
Whenever I describe what I do to people - facilitating conversations using the neuroscience of conversation that get people talking like...

Ariana Friedlander
May 10, 20234 min read
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Trees don't compare themselves
The boxelder tree doesn't stand next to a cottonwood tree in spring time and lament, "Why haven't I started budding." It’s doing the...

Ariana Friedlander
May 3, 20232 min read
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A story with all the feels
Whenever I struggle to write or work one of my go-to thoughts has been, "I'm just not inspired." It's like I've been asked if I want some...

Ariana Friedlander
Mar 15, 20233 min read
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That triggered me
A few months ago I shared an experience where someone commented on a post I made with oppressive rhetoric in a Facebook group to a family...

Ariana Friedlander
Oct 12, 20224 min read
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The One Thing You Can Do About Dueling Priorities - Work vs. Life
As I've navigated making a major medical decision for myself this year, I have felt like the poster child for your brain on stress. And...

Ariana Friedlander
May 10, 20223 min read
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Spring Cleaning
Before my daughter was born, I busily prepared for her arrival. Our guest room was converted into a nursery, which required laying down...

Ariana Friedlander
May 3, 20223 min read
17 views
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Facing the headwinds
The wind has been ferocious lately. Just the other day, I looked out my window and saw two crows flying against 30 miles an hour gusts....

Ariana Friedlander
Apr 19, 20223 min read
12 views
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A Lifeline for Overcoming Obstacles
As I tried to make sense of this concerning news I recently heard, I continued searching for answers online. Every article I read said...

Ariana Friedlander
Mar 1, 20223 min read
45 views
0 comments


Which version of yourself are you voting for with your actions?
When I started my business almost 11 years ago my morning routine involved drinking copious amounts of coffee while jumping into my...

Ariana Friedlander
Feb 10, 20224 min read
21 views
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