• Ariana Friedlander

Business for the 21st Century: The Gists

It’s becoming more common knowledge that the game of business has been changing with the turn of the century. These changes are driven not only by advancements in technology, but by a more savvy and demanding consumer. The sure-fire formula that used to work: build a product everyone will love, mass-produce it, invest heavily in marketing and get it on the shelves, no longer leads to successful growth or profits. Entrepreneurs that are thriving in today’s market have adapted their approach. Join EntrepreNerds this month for an enlivening discussion about:



  1. The Evolution of Capitalism

  2. Purpose Centered Business

  3. Blazing New Paths to Success

How it Works:

Everyone reads a relevant book (blog or article) of their choice before the meeting and ponders 4 pre discussion questions to help focus the conversation.

Date: Friday April 18, 2014 Noon – 1:30pm 

Location: Fort Collins Area Chamber of Commerce

Cost: Members $25 / Non-Members $35 (includes catered lunch) Facilitated by: Carl Dierschow of Small Fish Business Coaching


Recommended Reading :

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau

THE GIST – Guillebeau asserts that there are limitless paths to successful entrepreneurship because the game of business has evolved. In this book he has collected and shared the stories of enterprising individuals (and their collaborators) that industriously found the intersection between their passions and willing market that saw value in their offerings. As you will learn in this inspiring read, you need not have buckets of cash, formal training or business experience to reach the entrepreneurial success you so desire.

Firms of Endearment: How World Class Companies Profit from Passion and Purpose by Rajendra S. Sisodia

THE GIST – Loaded with both primary and secondary research, Sisoia, et al demonstrate how the rules for successful business demand more than simply taking a bigger market share or cutting costs to generate larger profits. They assert that we’ve entered the age of transcendence where meaning, purpose and values have become a necessary component of entrepreneurial success. The paradigm has shifted from a singular focus on shareholder value to a more comprehensive focus on creating value for all stakeholders. Businesses and their leaders that have embraced this transformation will enjoy greater success.

Register TODAY to join the discussion!

(EntrepreNerds has partnered with Firehouse Books in Old Town to offer a 20% off discount to book discussion attendees)


Interested in facilitating an EntrepreNerds book discussion? 

Contact Ariana:arianaf@gmail.com

#EntrepreNerds #personalmastery #OldFirehouseBooks #bookdiscussions #books

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