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Should I stay or should I go?
As an entrepreneur I’m continually going through cycles of refinement. I enter phases of evaluation. Reviewing my marketing, my services,...

Ariana Friedlander
Jan 25, 20242 min read
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The rush
I used to live for the rush. Literally. As in, I rushed everywhere I went. And I rushed everything I did without a second to spare. It...

Ariana Friedlander
Jan 18, 20244 min read
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Bittersweet Contradictions
My favorite scene in the Barbie movie is America Ferrara's monologue. Her character, Gloria, deftly points out the many contradictions...

Ariana Friedlander
Jan 10, 20243 min read
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To plan or not to plan for 2024
A few months ago a friend lamented that he was struggling to work his goals because all his plans blew up in his face the previous 12...

Ariana Friedlander
Jan 3, 20244 min read
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Just 1 word
In a very predictable move, I've been reflecting a lot on this past year! I wonder if anyone else feels like 2023 has been a weird year?...

Ariana Friedlander
Dec 27, 20231 min read
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Still happily a student, 26 years later
I started practicing yoga when I was 16 years old. I vividly recall my first class, laying down on the hardwood floors in the sanctuary...

Ariana Friedlander
Dec 20, 20234 min read
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It’s the most busiest time of the year
A few years ago I found myself in a fit of tears as I addressed, stuffed and stamped holiday cards while trying to cook dinner and parent...

Ariana Friedlander
Dec 14, 20234 min read
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3 Lessons Learned from a Classic Over Thinker
In 2022, while I endured a cancer journey, I was faced with many difficult and confusing decisions. Before my diagnosis I had already...

Ariana Friedlander
Dec 6, 20235 min read
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Reframing Feast or Famine
"It's feast or famine." A colleague explained to me years ago when I started my business. This metaphor has remained common place in the...

Ariana Friedlander
Nov 29, 20233 min read
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The stories, they are a-changin
I grew up on the Charlie Brown version of Thanksgiving. There was a huge feast between the Pilgrims and Native Americans celebrating the...

Ariana Friedlander
Nov 22, 20233 min read
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You are not alone
Seven years ago this month, my first book was released. When I wrote A Misfit Entrepreneur's Guide to Building a Business Your Way, I...

Ariana Friedlander
Nov 15, 20235 min read
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It's a family thing
As a kid, I was thrilled when my Dad said he'd pay me to help with a mailing he was doing for his business. I learned how to fold, stuff,...

Ariana Friedlander
Nov 9, 20232 min read
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Dueling values
I was recently talking with a friend, we’ll call her Tabby, who was struggling with a significant career decision. She was hired to be an...

Ariana Friedlander
Nov 1, 20234 min read
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Bewitched by the familiar
I had a client, we'll call him Brad, that grew up in an entrepreneurial family. This made self-employment familiar to him. So when he...

Ariana Friedlander
Oct 25, 20233 min read
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The Capacity Conundrum
Every time I turn my Bluetooth speaker on a voice booms forth declaring, "Battery 50%." It's helpful information. When the battery gets...

Ariana Friedlander
Oct 12, 20233 min read
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Information vs. Assimilation
"Are there any questions?" The workshop presenter paused for a few seconds of silence before stating, "Great, then let's move on." He was...

Ariana Friedlander
Oct 5, 20234 min read
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The meaning behind it all
"I still struggle with rejection," a colleague confided in me recently. She was explaining a variety of career choices including why she...

Ariana Friedlander
Sep 28, 20234 min read
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It's scary because it's unfamiliar
When my daughter was a baby she went through a phase where men with facial hair scared her and she'd cry if they tried to hold her. There...

Ariana Friedlander
Sep 20, 20232 min read
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Are you biofeedback curious?
As a deeply introspective person, I've always been really curious about biofeedback. It's one thing to deepen my self-awareness through...

Ariana Friedlander
Sep 13, 20235 min read
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Working around the Praise Paradox
In an effort to utilize more positive reinforcement as a parent, I'll compliment my child when I notice healthy behaviors. Unfortunately,...

Ariana Friedlander
Sep 7, 20234 min read
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