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When the Alarm Goes Off
A few months into college, I stopped automatically evacuating when the fire alarm went off in the middle of the night. If you've ever lived in a dorm, you probably know the drill. The alarm blares. Everyone stumbles out of bed. People throw coats over pajamas and shuffle outside into the cold, grumbling as they wait for permission to return. At first, I followed the rules every time. But after enough false alarms - usually burnt popcorn, an overheated microwave, or someone ma

Ariana Friedlander
Jul 25 min read


The Knicks Won the NBA Finals Before the Games Ever Started
Like a lot of people, I’ve been watching the NBA Finals. But I haven’t just been watching basketball. I’ve been watching the nervous systems of the teams. Photo by Patrick McDermott on Getty Images As someone who spends my days helping leaders navigate difficult conversations, organizational change, conflict, and high-pressure situations, I see something in sports that often gets overlooked. At the highest levels of competition, talent is rarely the differentiator. Everyone i

Ariana Friedlander
Jun 187 min read


When Speaking Up Doesn’t Look Perfect
Growth is rarely neat. This article explores the messy process of speaking up, breaking people-pleasing patterns, and learning to hold both pride and shame with accountability and compassion.

Ariana Friedlander
Apr 95 min read


It’s Okay to Fail: What 2017 Taught Me About Falling Apart—and Finding My Way Back
Some years start with crisp plans and fresh notebooks…and end with a pile of should’ves. Mine did. In 2017, right after publishing A Misfit Entrepreneur’s Guide to Building a Business Your Way , I mapped bold programs and growth goals. I was energized, clear, and ready. And then I wasn’t. A wave of unprocessed, complex trauma pulled me under. Tasks that used to be simple, sending a newsletter, attending a networking event, pitching a perspective client, felt like climbing a c

Ariana Friedlander
Dec 11, 20254 min read


Thanksgiving Invites Cognitive Dissonance
Many of us grew up with a single story about Thanksgiving - a harmonious feast celebrating the harvest between pilgrims and Native Americans filled with shared gratitude. We have traditions, gathering with friends and family to give thanks. That white-centric narrative leaves out another living truth. For Native peoples, Thanksgiving is a Day of Mourning rooted in profound loss, violence, and ongoing harm. If you’ve grown up believing one story of Thanksgiving, holding both o

Ariana Friedlander
Nov 27, 20255 min read


The Wolf Pack Brain at Work: Why Territoriality Derails Teams
In one of my recent coaching conversations, a leader described the entrenched behaviors on their team: gossiping, silos, and in-groups vs. out-groups. On the surface, it looked like toxicity. Underneath, it was something more primal—our wolf pack brain at work. The wolf pack brain (AKA the limbic system ) is constantly scanning for safety and belonging. It drives us to position ourselves in ways that help us survive in groups. And one of the predictable triggers it responds t

Ariana Friedlander
Oct 16, 20253 min read


Living with Paradoxes: When Our Instincts Work Against Us
Lately, I’ve been fascinated by paradoxes—the tensions between what our human wiring tells us to do and what we actually need in order to...

Ariana Friedlander
Oct 2, 20252 min read


What's the harm in that?
I didn’t know it was wrong. Because I thought it was normal. Growing up, there was a lot of arguing and yelling in my family. It was...

Ariana Friedlander
Mar 27, 20253 min read


This is what leaders need to know about (T)rauma in the workplace
A few months ago, a mentor challenged me by asking, "When are you going to stop letting your Trauma define you, Ariana?" I back pedaled,...

Ariana Friedlander
Feb 27, 20254 min read
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